There are cities that admire luxury… and then there are cities that live it. Ludhiana has always been the latter, a place where weddings are poetry, where craftsmanship is treasured like heirloom gold, and where fashion isn’t just worn, it’s celebrated. So when KALKI opened doors in this vibrant city, it didn’t feel like a new beginning. It felt like a homecoming long overdue.
After the overwhelming love from Delhi, KALKI’s journey into North India naturally led here, to Ludhiana, a city whose heartbeat matches the brand’s own.
A Star-Studded Welcome: Wamiqa Gabbi Marks the Moment
To honour this milestone, KALKI invited actor Wamiqa Gabbi to unveil the brand’s newest store. Draped in a luxe couture ensemble, she embodied everything KALKI stands for: modern elegance, celebratory energy, and an effortless sense of Indian glamour. Her presence added the perfect sheen to an evening crafted around artistry and anticipation.
A Store Designed to Be Felt, Not Just Seen
Step inside, and the space unfolds like a dream you want to linger in.
Soft, muted tones welcome you with warmth. Majestic chandeliers rise overhead, casting a glow that feels intimate yet grand. Every corner is built on one defining philosophy: immersion.
- Private bridal lounges where brides can dream without distraction.
- Spacious trial rooms that allow your closest people to be part of your “I found it” moment.
- Customization studios where ideas become couture, crafted together, stitch by stitch.
- Digital lookbooks to make discovery effortless and intuitive.
It’s not just a store, it’s an experience designed to slow you down and draw you in.
A Universe of Celebration, All Under One Roof
Inside Ludhiana’s new flagship, KALKI’s world comes alive in full expression:
- Bridal couture that commands attention and leaves a quiet afterglow.
- Trousseau classics crafted to be treasured across generations.
- Festive & occasion wear that elevates every celebration.
- Menswear with sharp structure and understated luxury.
- Accessories that tie every look together.
And for the first time in the city, the iconic ZEHN couture collection, originally unveiled at Falaknuma Palace, takes center stage. These pieces showcase KALKI at its most ambitious, couture that pushes boundaries while honouring heritage.
Introducing the Ludhiana Capsule Edit, Created Just for the North
To celebrate the launch, KALKI brings a curated Ludhiana Capsule Edit, crafted with a deep understanding of North Indian weddings.
Expect:
- Bridal lehengas with regal volume and richness, the kind that glow beautifully in photographs.
- Lace sarees that strike the perfect balance between delicate and dramatic.
- Menswear that feels modern yet rooted, sharp yet soulful.
These pieces aren’t pulled from existing racks; they’re thoughtfully created for the region’s unique aesthetic, energy, and grandeur.
A Vision Rooted in Heritage, Reimagined for Today
“Ludhiana represents the perfect amalgamation of tradition and modernity, much like KALKI itself,” shares Saurabh Gupta, Founder & CEO. “This store is our way of celebrating North India’s love for couture while offering a personalized, immersive experience that makes every customer feel special.”
At its core, KALKI has always believed that tradition isn’t something to be preserved behind glass. Zardozi, resham, gota, these aren’t relics. They are living, evolving craft forms, constantly reinterpreted through modern silhouettes, new textures, and palettes that feel unmistakably contemporary.
The new Ludhiana store is a space that honours that philosophy.
A space where you don’t just shop,
You feel understood.
You feel seen.
You feel celebrated.
And in a world that increasingly values transaction over connection, that’s everything.
